tag:blogger.com,1999:blog-4401970616377475350.post845852253308324796..comments2023-08-20T02:36:13.892-07:00Comments on Jeremy's Blog: Rhetorical Analysis of the Share a Coke Campaign Anonymoushttp://www.blogger.com/profile/01880005301428321117noreply@blogger.comBlogger3125tag:blogger.com,1999:blog-4401970616377475350.post-10176403649550191862015-01-20T18:59:21.663-08:002015-01-20T18:59:21.663-08:00Coca-Cola has been around for a long time and they...Coca-Cola has been around for a long time and they know the power of using pathos to get their customers attention. The campaign was a good one because coke tapped into people’s need to feel love and have a sense of wellness. The Coca-Cola Company has been around for many years and is very well established. In my country we have Coca-Cola products and people trust them to deliver a good product every time. There are a lot of other drinks out there but Coca-Cola has stood out as a giant by using nothing but simple human emotions. The power of pathos is never to be overlooked because when you make a connection you hold on to it. Ethos is established and you stick together thru it all. At this stage in their company’s history coke only really needs to use pathos to sell their product. People know who they are and as long as they show friends and family coming together they don’t need anything else. EJengl 1102https://www.blogger.com/profile/04440470516802650341noreply@blogger.comtag:blogger.com,1999:blog-4401970616377475350.post-19447384046686181412015-01-20T17:43:12.819-08:002015-01-20T17:43:12.819-08:00The Share a Coke Campaign was definitely a success...The Share a Coke Campaign was definitely a successful campaign. The majority of this advertisement seems to lean towards the pathos side of the rhetoric triangle, but posters and advertisements such as your first post of Barrack Obama bring out the ethos side of the triangle. Advertisements like those work surprisingly well, since celebrities have a great influence on the large group of people that follow them. It was exceptionally interesting to read your blog, and learn more about this campaign. Great job!Anonymoushttps://www.blogger.com/profile/08476548730500828018noreply@blogger.comtag:blogger.com,1999:blog-4401970616377475350.post-20165886625556635242015-01-20T16:00:19.215-08:002015-01-20T16:00:19.215-08:00I didn't know that they picked the 250 most po...I didn't know that they picked the 250 most popular names when they did this, that's pretty cool. And the goal to get people to buy a coke and share it with a friend or potentially someone who hasn't had it before is really smart on CocaCola's part. I know if I say a drink with my name on it I'd be more likely to get it. Great analysis of the campaign.Anonymoushttps://www.blogger.com/profile/07743564566695404693noreply@blogger.com